Your Friends Are Your Matchmakers on Tinder


Tinder, Tinder. Make me a match! Why not, right? Tinder is a mobile dating app unveiled a new feature that allows members to play Cupid by sharing profiles of potential matches with their friends. What you will have to do is to spot someone in the app you think a friend might like, tap the “share” button and the app will fire off a link to your friend.

The new function is part of Tinder’s effort to reposition itself in the world of dating, a realm it’s already disrupted with a service that some say promotes hookup culture. The Los Angeles-based company upended the online dating model of serving profiles through algorithms by teaching us to swipe right if we like someone and left if we don’t. Tinder’s simplicity and meteoric popularity have been called both revolutionary and a threat to relationships as we know them.

Why did Tinder add the new matchmaking feature? Because you wanted it.

“It was one of the most popular requests from our users,” said Rosette Pambakian, a vice president at Tinder. “So we are testing it.”

A 2014 study by researchers at Duke University and Harvard Business School found that people who regularly introduce people to others are happier with their lives than the general population, which they attributed to matchmaking.


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